My name is Charlie Tercek. I’ve spent my career as a writer and creative director at advertising agencies in New York and Los Angeles. Along the way, I’ve also directed commercials, written and sold screenplays and worked as a writer and producer of a hit TV show. There’s a lot going on in these businesses today. More than ever, in fact. At night I brood in my cold water garret (okay, my place in Beverly Hills) and do my best to make sense of it all.